Like other real estate businesses, you may be using ChatGPT, Bard, Bing, and other generative AI products, a.k.a. chatbots, for marketing purposes, such as developing advertising strategies, analyzing housing markets, and generating property listings, ads, social media posts, and other marketing content. Just recognize that for all their potential benefits, chatbots contain flaws that make them risky to use for marketing and advertising.

Remember to redact personally identifiable information (PII) when submitting or transmitting documents to contract administrators. It’s important to protect this information because owners and their employees are subject to penalties for unauthorized disclosure of applicant or resident information. In addition, applicants and residents may initiate civil action against an owner for unauthorized disclosure or improper use of the information they provided [HUD Handb...